Snapchat uses the following monetization strategies: What we should also take into account is the way Snapchat earns money, that is, its monetization methods. These are the most prominent features of Snapchat that can help us analyze how a similar app can be built and what it takes to create one. Image effects added using the augmented reality and face recognition technologies.Multimedia exchange in the form of sending images or short videos.Contact list management with adding and deleting contacts.The Snapchat core functionality consists of the following features: If we want to make an app like Snapchat, we need to identify the main features that give it its popularity. With this analysis, we hope to determine what it takes to create a perfect messaging app.
Now, let's try to build a chat-app like Snapchat, but aim at turning weaknesses into strengths. These are the basic advantages and disadvantages of Snapchat that can give you an idea of what the app is about. Subordinate feature-set when compared to other social apps, such as Facebook or WhatsApp. Multiple visual tools and effects increasing user-engagement.
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Support of only two platforms – iOS and Android which somewhat reduces the potential user base Self-destroying messages – no possibility to store a message and review it later Įxtremely user-friendly mobile interface Self-destroying messages ensuring higher privacy and security Lack of methods for engaging users from other age categories What are Snapchat's advantages that secured its popularity? Do they outbalance its weak points? The table below outlines Snapchat's main features, both on the positive and negative sides.Įngagement of the most active age category – 18 to 34 years old It was first launched under the name Picaboo and then renamed to Snapchat, which ultimately became very popular and successful. What is Snapchat? Snapchat is a mobile messaging app focused on sending images and videos that self-destruct after a certain time. Thus, for a startup, it may be worthwhile to analyze the strengths and weaknesses of Snapchat and try to build something similar to Snapchat but better in some respects.īefore we dig deeper into the best practices of a messaging app development, let's briefly look at what Snapchat offers to its users and try to find the reason for its immense popularity.
While Snapchat may be one of a kind, it shows the general popularity of messaging applications. Snapchat is a bit of everything while having its own unique features. Is it a social network like Facebook? Well, you can add contacts, but you cannot like or comment on anything. Is it an image-sharing app like Instagram? In a way, but the images disappear as soon as you have viewed them. Is it an instant-messaging app like WhatsApp? Well, kind of, but its main feature is photo and video sharing. Describing Snapchat is like fitting a square plug in a round hole.
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